In line with this year’s theme of “Human Connection in a Post-Digital World”, Nine’s client solutions division, Powered by Nine,  will be delving into some of their recent research  that unpacks whether brands in Australia are keeping up with audience views of gender in a session called “The End of Men and Women: Are brands evolving their idea of gender with Australia?”

The session will be led by Powered by Nine’s Director of Client Strategy, Toby Boon, who will be accompanied by panellists Hannah Krijnen; Director FiftyFive5, David Gray; Strategy Consultant, and Audrey Mason-Hyde; Public Speaker / Slam Poet / Activist.

‘We are excited to be partnering with Emergence Creative Festival for 2020,’ said Clive Bingwa Managing Director of Nine Perth. ‘Our panel will tackle the topic of how businesses and brands keep relevant and ensure they are reflecting current community attitudes’.

Festival Director Erin Molloy said, ‘We’re thrilled to have Nine partnering with us for Emergence Creative Festival in 2020.’

‘Nine have been strong supporters of Emergence for many years and we’re looking forward to them sToday Emergence Creative Festival announced the second instalment of their ‘Generation Content’ initiative, which will be part of the upcoming Emergence Creative Festival  held 25 -27 March in Margaret River. Generation Content submissions are now open and the panel is seeking ideas for scripted series, features, shorts, animation and factual concepts from Western Australian screen practitioners.

Generation Content is a two day pitching and story development workshop held at the festival. The workshop provides WA screen industry practitioners access to decision-makers and leaders in the screen industry.

Shortlisted applicants will be invited to attend a full day of skills development workshops run by screen industry experts which will focus on story development and pitching techniques.

Mentors include international talent such as Shiladitya Bora of Platoon One (India) in addition to key industry leaders from around Australia, including Heckler Creative Director Glenn Urqhuart (ex-Foxtel, Sydney), Clare Gerber of Social Parade (ex-ABC and Disney, Sydney), Talent Development Manager of Screenwest Eva Di Blasio, Chris Veerhuis of Veerhuis Pictures and first assistant director Mark Boskell with more to be announced soon.

Event Director Erin Molloy encouraged all practitioners from emerging to established  to apply for the unique opportunity.

“Emergence brings some incredible minds from around Australia and the globe to WA so this is a fantastic opportunity for local Western Australian talent to develop their craft, pitch their ideas, broaden their network and potentially further their careers.”

“We really urge anyone that’s been sitting on an idea for a series, feature or anything of the like to take this opportunity to get it in front of key stakeholders and mentors.”

Willie Rowe, CEO of Screenwest added, “Generation Content provides screen creatives with the chance to be mentored by industry professionals and develop a captivating Western Australian story. It’s a fantastic opportunity for new ideas to develop and for emerging practitioners to use a variety of techniques to develop their skills.”

The initiative is derived from a collective desire to foster, up-skill and mentor emerging screen talent in Western Australia and create high-quality, meaningful Western Australian content, with an aim to provide employment opportunities in the industry and within the state.

Practitioners who are interested in applying should visit the Generation Content page on the Emergence Website for more information and instructions on how to submit.

Applications will close Wednesday, March 11.

The Emergence Creative Festival runs from March 25 – March 27.

Generation Content is supported by Screenwest and Lotterywest, the South West Development Commission and Regional Development Australia.haring their research in a session at the festival this March.’