"I feel especially grateful to have been part of this fantastic creative festival here in Western Australia, now in it's 4th year. It reminded me of what I appreciated about the early days of SXSW Interactive; the camaraderie of meeting your peers, cross-discipline learnings, creative excursions, serendipitous run-ins, and of course, the parties. You know what was NOT here? Giant megacorporate sponsored 'activations'."