For creative thinkers, innovators, and builders ready to stop censoring their work and start standing behind it.
Join this session for a practical, provoking look at what it really takes to move bold ideas into the world – especially when those ideas sit right on the edge of what’s comfortable, acceptable, or commercially safe.
Because the truth is… creativity that matters usually comes with tension. It might make people uncomfortable. It might challenge the status quo. And it might ask more from you emotionally, socially, and professionally than you expected.
So how do you know when to take the risk? How do you build work that’s strong enough to stand – but smart enough to land?
In this session, we’ll explore:
- Why pushing creative work past the line of comfort can feel dangerous and why that’s often where the power lives
- How shifting audience appetites (post-pandemic, post-cancellation) are influencing what people are actually ready to receive
- What to do when your idea is “too much,” “too soon,” or “too risky” for the current moment
The 3 types of creative risk and how to spot where your threshold is:
The 3 Intersecting Risk Zones:
- Personal Risk: The internal cost. Reputation, identity, vulnerability, and the emotional energy required to back your work publicly.
- Causal Risk: The ripple effect. What your work provokes. Who it speaks for. Who it agitates. What unintended consequences could unfold.
- Commercial Risk: The market line. Will it sell? Will people back it? Will a brand stand beside it, or step away?
These aren’t clean-cut. You might be willing to risk your reputation, but not your income. Or speak boldly under your own name, but not when someone else’s brand is attached. This session helps you name that tension, and decide where your real line is.
What You’ll Take Away:
- A clear framework to identify where your creative work sits on the risk spectrum
- Practical ways to test the value of your idea before you water it down or overinvest
- Tools for getting out of your own head and into strategic, intentional action
- The confidence to stop waiting for safety, and start building the thing that matters, even if it stirs the pot
- An experiment framework that starts you DOING.
This session is ideal for creatives, entrepreneurs, changemakers, and idea-driven people who are already in motion but feel like their bolder ideas are stuck in limbo. If you’ve ever said “this might be too much” or felt the tension between playing it safe and doing it right, this is for you.
You don’t need another brainstorm. You need clarity, traction, and the courage to take the right risk.
