Clare Reid is a creative writer and brand/comms strategist. She is the founder of communications agency, Longform Creative, and Editor of Literature and Creative Industries for The Metamorphosis Project Journal. Before launching Longform in 2026, Clare was the CEO of Lush – The Content Agency, a branding, communications, and film studio. During this time, Clare spent two years as Lead Copywriting Representative of Perth Advertising and Design Club (PADC) where she led the sector of commercial writers in WA.
Clare holds a Master of English in Transnational Creative Writing from Stockholm University where she studied the art and craft of writing and literature through the lens of diaspora and human evolution. Clare was longlisted for the Fish Anthology prize and the First Pages Prize, has multiple publishing credits to her name, and a string of editorial by-lines.
As well as her regular corporate and creative writing output, Clare regularly hosts communication workshops in the art of effective writing.
“My work as a creative writer is where I find my flow. And it can come in any form: little scraps of poetry that become lyrics, a line of copy that uncovers the essence of a client’s work, or a long-form essay on culture and place. Words are my artform (as well as bad watercolours).”
